Do You Need A Blogging Consultant? What Is Blogging? What do I write about In A Blog? How do I Write A Blog? And many other questions like these will be answered in this very blog post…
First – What is a blog and what exactly is blogging anyway? Blogging is referred to as many things to many different people but I like to look at it from a few different perspectives that are more related to how you can use blogging to improve your business rather than keeping a personal diary.
A blog is essentially a website but it is used to supply an ongoing up to date form of information rather than just a static website that provides basic details about a business, for example a savvy business might have a website that explains their business details and have a blog that keep their followers/customers up to date with what’s going on in their business, it’s an opportunity to provide up to date, highly relevant information in a way that’s not a sales pitch (if you know what your doing!). Keeping a website and a blog means a clear defined presence on the internet for consumers to find exactly what they want, based on what they are searching for directly.
A blogging consultant can make a big difference to how a business uses a blog to get good results online. It’s no different to getting business advice offline because at the end of the day it’s all about getting customers to buy from your business and so you can use a blog as a form of content marketing or business blogging or a branding blog. Discussing and or educating consumers about your products and services can be key to getting sales and using blogging is a perfect platform to achieve this…
A good blogging consultant is a real asset to any business that wants to use content marketing as a way to connect with their current customer base, attract new customers through SEO (Search Engine Optimisation) and Social Media Marketing. Blogging consultants are essentially internet marketing experts or at least they should be. Blogging consultants should offer many services that are relevant to all aspects of having a blog including general blog services like blog designers, blog writing, blog management and being able to provide consulting and business ideas to help their clients succeed using their blog.
Many businesses now use blogging as an extended way to increase business sales. Places like consulting firms, IT consulting companies, companies and businesses are already seeing great results from opening their minds to blogging because it is the new way to connect to customers and consumers.
Aspects of Blogging…
There are many aspects to blogging successfully and that’s where a blogging consultant is key! There is much more to blogging than meets the eye and while there is a complex technical side to blogging using wordpress for example there are also factors such as SEO (Search Engine Optimisation), keyword research, brand congruency, design for look and feel and using blogging as a way to find new customers and find new markets. It is a real art and science that a good blogging consultant should be able to help you with.
How Do I Write A Blog…
Two of the biggest questions I get from clients are “how do I write a blog?” and “What do I write about In A Blog?” and these are very relevant questions. As a blogging consultant one of the first things I suggest is that you write with the reader’s intention in mind, what do I mean? Well if you were sitting at your computer and searching for a solution online, the best outcome is that you land upon some information that solves the problem right? I mean if for example you where looking for a blog consultant and you searched the Internet for “blogging consultant” and you landed on this page you would have to have found your solution, why, because this blog is highly relevant to the search, it’s informative about the very subject and it provides the solution. win win.
What do I write about In A Blog…
The next perplexing question “what do I write about in a blog” has a lot of people stumped and that’s where having a good blogging consultant can be a life saver because it’s all about keywords and using those keywords to your best advantage. Sure you can just write about anything you like in a blog but if you want to get your content found and read online it has to be written in a way that not only comes across as “authority” content but it also must be written in a way to attract a broad range of potential new customers and in there lies the secret to finding things to write about. You see, if you know what you’re doing you can use your blogging content to tell you what to write about. This is probably the most advanced way to stay on top of what customers are looking for while at the same time dominate the search engines with the highest, most relevant content possible. Once you know what to write about, blogging becomes a lot eaiser!
Other Blogging Pointers -
You can also get a blogging consultant to help you get started with blogging until you get a hang of it which is a really a great way to get started with blogging.
Write from a human perspective.
Use education in your blogging to teach people things about what you do, how your product/s work, why you’re passionate about what you do.
Make a valuable offer
Provide information solutions to problems