Making it to the front page of any reasonable search engine like Google, Bing or Yahoo for your keywords is really a big deal these days and having the right search engine optimisation company should be an asset to any business that wants to leverage search engine optimization as a way to get targeted customers for their business.
Search engine optimisation companies these days are pretty well everywhere, thus sometimes making it hard to choose the right search engine optimisation company when you have so many to choose from. Not only that, but many have unfortunately over the years earned themselves a bad reputation through charging exorbitant prices and not getting the results that they claim, promise and guarantee that is not even in their power to begin with. That’s where having the right search engine optimisation experts can be real assets when you find one that works!
When you’re looking around for a search engine optimisation company in Australia you generally find that many will be focused on seo, search engine optimisation being about keywords only while a good search engine optimisation company will have an online marketing aspect to help boost results for their clients. It’s one thing to get your website to the front page of the search engines and it’s then another to have those looking for your business to find the right look and feel that makes them want to do business with you. So do your homework about search engine optimisation in Australia and ensure that you get yourself a good search engine marketing company as well. Having the combination of a search engine optimisation company and a search engine marketing company can easily improve your overall results when it comes to search engines and getting those important conversions.
Search Engine Optimisation Company (SEO) Benefits…
The benefits of a search engine company these days is getting even more important than ever and the reason is competition. In business there is nothing more important than customers and more over buying customers and that’s where search engine optimisation experts with marketing skills come into their own.
Today the amount of competition online is huge and many business don’t realise that unless they get a good search engine optimisation company they may actually never see the front page of Google for example, sounds daunting but the truth is 97 percent of websites never see the front page of Google for their selected keyword/s as a result of competition.
The reason search engine optimisation is so competitive is not only for obvious reasons like market share but it is also because the cost of doing advertising on the front page of any good search engine has becom really expensive, This has seen many businesses having to take a second look at investing in a search engine optimisation company that can help get them to the font page of the search engines to help bypass the sometimes massive expense of pay per click marketing. And what’s more interesting, is that more people choose organic search over ads, so it just make good sense to invest in search engine optimisation experts.
Search engine optimisation Sydney, one of the places where some of the best in the business like to call home, is now seeing an increase in the amount of search engine optimisation companies popping up. This is another sign that SEO is in more demand than ever and waiting to see what happens isn’t going to be the answer for any business. If you’re in business and you’re considering a search engine optimisation company, the sooner you take action the better, why, because search engine optimisation takes time and the longer you leave it the longer it will take to see results especially when your opposition in business is already investing in a search engine company.
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WordPress has become extremely popular because it offers one of the most customizable platforms on the Internet to build your website or blog, but what about the SEO for wordpress?
SEO for wordpress or search engine optimisation for wordpress is an interesting topic and an important one if you want to get ranked in the search engines and get results with wordpress. The reason so many people are wondering about the SEO side of wordpress is because of the confusion about how to setup the SEO for wordpress properly and that’s why many turn to an SEO for wordpress consultant to ensure their wordpress site is properly optimised.
A wordpress website is basically a blank canvas which is great for SEO consultants and SEO services that understand how to build out the platform to optimise the site for the search engines but for everyone else it can be frustrating to figure out how to SEO wordpress when there is so much information around about what you should be doing to seo wordpress.
So Whats The Best SEO for wordpress?
The best SEO for wordpress is the same one that is used on regular websites with the difference being the type of plugins you use to optimize your website content, finding just the right SEO plugins makes a big difference!
SEO for wordpress plugins like the all in one SEO Pack (Pro) and SEO Yoast are very popular and also very good for SEO wordpress sites but you should never rely on these plugins alone to do the job 100% unless you get the pro versions of these plugins and configure them correctly.
When doing an SEO evaluation and website analysis on wordpress I often find that many important areas of SEO are overlooked because to much trust is given to a “one plugin fixes all” type SEO plugin and that’s were a simple free SEO evaluation and website analysis can be a major advantage to making sure your wordpress site is optimised correctly.
SEO for wordpress blogs is an important part of SEO that is often overlooked as well, often when wordpress is used as a blog the wordpress theme and or other programing script written in the background and even other plugins that you have installed can cause problems with SEO for wordpress, this can once again be avoided by talking to an wordpress consultant.
WordPress SEO Friendly URLs are also very important when it comes to SEO for wordpress, making sure your page/s title comes up as an extension of your URL is really important for the search engines to be able to determine what you website content is all about.
More Than Just SEO For WordPress
When it comes to SEO for wordpress there can be much more than meets the eye. When we think of SEO for example we think of making changes to our website to help the search engines read our wordpress site properly, but what many people seriously overlook is keyword research for their niche, their website content and the speed of their wordpress site. These 3 factors alone can make a big difference to the success of any wordpress site when it comes to SEO. Google for example are very clear about your wordpress site being fast, one plugin you can use to speed up your wordpress site is WP super cache.
WordPress websites represent one of the best ways to build your presence online but making sure your SEO is perfect is the real key. I personally have about 10 plugins that I have carefully selected for my own use and my clients that I use for optimal SEO results, you can get away with less by using plugins like those mentioned above but I prefer to get it perfect, let me know if we can help you with your SEO for wordpress.
Writing great website content is all about knowing what to say to your visitors while at the same time writing it in a way that the search engines will know what you’re talking about so that when people search the Internet they find exactly what they are searching for and that’s why you need to be good at copywriting and or content creation or find someone who is….
So many people underestimate the true value of website content, copy writing and content creation these days and it’s amazing when you think about why content is so important, after all it’s running our lives!
It’s all to easy to forget that all content is information and it’s information that everyone seeks, that’s what makes television, news papers and ultimately the Internet so big and that’s why you need to constantly remind yourself that it is content that is king when you do anything online.
Why Is Website Content So Valuable?
Website content represents the value of the information that you are offering your online visitors and the more valuable that the information you provide on your website is the more opportunity you have to profit from offering that information and that’s what the Internet search engines are all about.
Search engines like Google, Bing and Yahoo for example are all about finding the best possible content and putting it on their front pages for their respective search terms, so their customers find what they are looking for, in fact without valuable website content these search engines would cease to exist and so would the billions of dollars generated ever year from this valuable content, that’s the value! Now to the need…
Website content copy writing is all about filling the need of the search engines to find the best copywriting information on the web, essentially if your information is more relevant, comprehensive and targeted than the next guy then the search engines will generally put your content before theirs so it pays to have strong SEO (search engine optimisation) copy writing skills, leverage copywriting services or have somebody do a comprehensive website content analysis to improve your content for the search engines, it just pays for itself.
What Is Website Content Copy Writing And Tips?
Essentially website content copywriting is all about ensuring the key factors as follows:
Keyword Research – Making sure you are writing using the right keywords for the website content your providing, this can also tell you how many people are looking for your information and give you examples of how many other people have pages of information similar which you can improve upon or the keyword research can help you discover if there is actually too much information on a subject and or help you discover markets that are lacking information that you can provide and profit from.
Use An Attractive Heading/Title – This is important, you have a few seconds to grab a persons attention and get them interested in reading your content, a good heading that builds curiosity can help you get your website content read.
Consider Your Target Market – Stop and have a think about the type of people your writing for, if you can “get in their head” so to speak you have a much better chance of getting your point/s across. Keep in mind that most people seek website content to learn something and many times to solve a problem. If you can be the one to solve a problem with your information, you have just provided great value.
Pictures And Videos – People love to look at pictures and watch videos as a part of website content, add these to back up your content where possible, it’s interactive and again you are providing more value to your information.
Make It Fresh – Always write original website content, search engines love fresh original website content and so do people. Lots of the website content on the Internet is duplicated which means search engines and people dont get as much unique value out of the information. If your website content stands out from the crowed your chances of getting noticed increase.
Write To Suit Your Subject – Always write website content in a way to maintain your subject. Consider the subject you are writing about, is it a factual subject, personal subject, story or sales copy…keep yourself focused on the subject at hand and decide “how” you’re going to write about it, consider how the website content is to come across, do you want it to be facts or do you want to make it personal.
And lastly, enjoy the process, mostly just get started, if you’re unsure of what to write about or how to write for your subject or how to write for SEO, you should consider the benefits of a professional copy writer to help get your information read online.
Check Out These Services:
- Website Content Analysis
- Website Content Writing
- Copy Writing Services
- SEO Content Creation
- Sales Copy Creation
- Blogging Content Creation
- Custom Content Creation
Keywrod research is one of the most powerful things you can do to get great results online and add value to your website content but there is a big problem with keyword research and that’s because it is an art and a science and very few of us are both of these things…what do I mean?
Keyword research for many can be a bit of a drag if you dont know what you’re doing, the problem is keyword research is complex and is far more than just choosing some words that sound right for your business or niche and if you want to get some results online you must know the important factors about keyword research and most importantly how to do keyword research properly.
But first for those new to the internet here is my answer the question “what is keyword research”?…
Keyword research is essentailly a stratergy used to find and research the actual keywords that people are using or typing in the search engines like Google, Bing and Yahoo to find what they are looking for. By researching these keyword terms from an SEO (search engine optimisation) perspective an SEO consultant or search engine optimisation experts can determin the following important factors that can make a big difference to your online presence…
When looking at keyword research you need to find the right balance between things like:
Relavance – How relevant the keyword is to the website it is promoting.
Competition – How many competing web pages are there also trying to get to the front page of the search engines for the same keyword term.
Traffic – How many people are searching for the keywords your researching.
Location – Where are the searches comming from.
And you can also include some advanced methords like:
Cost Per Click – How much other businesses are paying for ads on the search engines, this can tell you if there is money to be made from buying customers, this is also called commercial intent.
Keyword Spying – Finding out what keywords your competition are using to get the results that they are getting.
Doing Keyword Research?
One might wonder how do I do this research, get the information and then what do I do with all that information and that’s a great question…
Getting the above information is actually not that hard, mostly knowing what to do with it is the were the real power is. Firstly there a lots of different ways to get the information and there are plenty of keyword research tools on the market that make a lot of claims about what they can do but after using many of these I always come back to Google keyword tools, these tools offer the best way to do your keyword research by getting the information straight from the biggest search engine and accessing their free keyword tool is also a bonus.
Google keyword research enables you to get all of the information above (except keyword spying) and will allow you to do your keyword research analysis and improve your search marketing if you know what your doing, but remember to be patient and spend a lot of time using my formular below because keyword reseach is probably the most important part of what you do online and many people who ignore this process later find themselves wondering why things arent working out.
My formular for keyword research in order of importantce (although they are all important):
Keyword Relevance – This is my most important factor over competition, my reason is that if a person searches for a keyword, they know what they are looking for, if then they get to your website and it’s not relevant to them, the searcher hits the back button straight away and it’s all over!
Competition – This is my 2nd most important factor, high competition is an uphill battle at best, if you can, try to stay away from it, there is no point in getting into an uphill battle unless your already near the top of the search engines…I like to aim for low competition were possible to increase my odds of getting traffic to begin with and that brings me to traffic….
Traffic – This is my third most important factor and it is simple really, some search terms have very little or even no people searching for them. You want the highest traffic searching for your keywords.
Commercial Intent – This is only important if you have something to sell. If you do, look for how much other businesses are paying for their ads, if you can get your website ranked on page one of organic search, each click that you get for free is worth what your competion is actually paying for and better still organic search is clicked far more often than ads, get yourself a good SEO consultant to get your website to the front page of the search engines and reap the rewards!
The Keyword Research formular:
Highest relevance + Low Competition + Highest Traffic + Commercial Intent
= Keyword Research Success
No question about it, having a SEO evaluation and website analysis can be one of the best things that you can do for your website, to do well in the search engines.
Website optimisation and SEO analysis are really important factors if you want to ever see your website make it to the first page of any search engine. The truth is over 90% of websites miss some of the most crucial and yet basic parts needed when it comes to website SEO and website optimisation. This leaves them wondering what on earth have they done wrong to end up so far away from getting success online and the fact is that you can easily get a free website analysis which can help you solve this problem.
So What’s The Difference Between A SEO Evaluation And Website Analysis Anyway?
A SEO evaluation or search engine optimisation evaluation and website analysis or website SEO analysis is all about looking at your website from many different perspectives to give your website the best advantage possible in terms of getting your website to the front page of the major search engines like Google, Bing And Yahoo for example.
The difference between a SEO evaluation and website analysis is really not that much when you think about the importance of one to the other. While you can separate them into evaluating the SEO side of your website which involves not only your webpage/s but also other important factors like competitor website analysis, website keyword analysis, seo traffic and seo website design.
There are also other considerations from a website analysis perspective that isn’t directly related to your website that can contribute greatly to your website’s success. This include tools like Google analytics, webmaster tools, off page website promotion and let’s not forget the all important website usability analysis. These plus many other factors are considered really important to having everything come together for your online presence, but how do you put all of this together without all the technical stuff?
The How What When Where Of SEO Evaluation And Website Analysis…
It’s important to understand that there is a lot to getting things right for the search engines to pick your website over your competitors and that the rules to getting things working perfectly are constantly changing online. So when you think about all the factors the first and most important one is unless you are an expert yourself, don’t attempt to do all your own SEO evaluation yourself and cross your fingers that it will workout, why? Because what tends to happen a lot, is you make your adjustments and time goes by without getting the results that you could if you used a SEO professional to begin with.
Using an expert in SEO is a major advantage, while many SEO companies and SEO consultants offer SEO services, having the right SEO tools and access to the latest SEO secrets can seriously put you ahead of the game. This is because you essentially have a blue print for success assuming you choose the right SEO consultants who uses the methods that can offer the best results.
How it all works…
SEO evaluation and website analysis all starts by first looking at your website, your brand, your competition, your keywords and the programming of your website. All of these are really important and what’s really interesting is that many SEO companies won’t always check all of these fators because they simply lack the knowledge of all of these tactics and tend to focus on just one part of your SEO which brings some minor results to begin with but still ends up leaving you at a major disadvantage at the end of the day.
A good SEO evaluation and website analysis will cover the following key factors…
- On Page SEO
- Off Page SEO
- Website Code Programming
- Search Engine Readability
- SEO Analysis Tools Like Google analytics and web master tools
- Competition Research Or Competitor Website Analysis
Find Out If Your Website Can Improve For Free With This Advanced SEO evaluation and website analysis.
Do You Need A Blogging Consultant? What Is Blogging? What do I write about In A Blog? How do I Write A Blog? And many other questions like these will be answered in this very blog post…
First – What is a blog and what exactly is blogging anyway? Blogging is referred to as many things to many different people but I like to look at it from a few different perspectives that are more related to how you can use blogging to improve your business rather than keeping a personal diary.
A blog is essentially a website but it is used to supply an ongoing up to date form of information rather than just a static website that provides basic details about a business, for example a savvy business might have a website that explains their business details and have a blog that keep their followers/customers up to date with what’s going on in their business, it’s an opportunity to provide up to date, highly relevant information in a way that’s not a sales pitch (if you know what your doing!). Keeping a website and a blog means a clear defined presence on the internet for consumers to find exactly what they want, based on what they are searching for directly.
A blogging consultant can make a big difference to how a business uses a blog to get good results online. It’s no different to getting business advice offline because at the end of the day it’s all about getting customers to buy from your business and so you can use a blog as a form of content marketing or business blogging or a branding blog. Discussing and or educating consumers about your products and services can be key to getting sales and using blogging is a perfect platform to achieve this…
A good blogging consultant is a real asset to any business that wants to use content marketing as a way to connect with their current customer base, attract new customers through SEO (Search Engine Optimisation) and Social Media Marketing. Blogging consultants are essentially internet marketing experts or at least they should be. Blogging consultants should offer many services that are relevant to all aspects of having a blog including general blog services like blog designers, blog writing, blog management and being able to provide consulting and business ideas to help their clients succeed using their blog.
Many businesses now use blogging as an extended way to increase business sales. Places like consulting firms, IT consulting companies, companies and businesses are already seeing great results from opening their minds to blogging because it is the new way to connect to customers and consumers.
Aspects of Blogging…
There are many aspects to blogging successfully and that’s where a blogging consultant is key! There is much more to blogging than meets the eye and while there is a complex technical side to blogging using wordpress for example there are also factors such as SEO (Search Engine Optimisation), keyword research, brand congruency, design for look and feel and using blogging as a way to find new customers and find new markets. It is a real art and science that a good blogging consultant should be able to help you with.
How Do I Write A Blog…
Two of the biggest questions I get from clients are “how do I write a blog?” and “What do I write about In A Blog?” and these are very relevant questions. As a blogging consultant one of the first things I suggest is that you write with the reader’s intention in mind, what do I mean? Well if you were sitting at your computer and searching for a solution online, the best outcome is that you land upon some information that solves the problem right? I mean if for example you where looking for a blog consultant and you searched the Internet for “blogging consultant” and you landed on this page you would have to have found your solution, why, because this blog is highly relevant to the search, it’s informative about the very subject and it provides the solution. win win.
What do I write about In A Blog…
The next perplexing question “what do I write about in a blog” has a lot of people stumped and that’s where having a good blogging consultant can be a life saver because it’s all about keywords and using those keywords to your best advantage. Sure you can just write about anything you like in a blog but if you want to get your content found and read online it has to be written in a way that not only comes across as “authority” content but it also must be written in a way to attract a broad range of potential new customers and in there lies the secret to finding things to write about. You see, if you know what you’re doing you can use your blogging content to tell you what to write about. This is probably the most advanced way to stay on top of what customers are looking for while at the same time dominate the search engines with the highest, most relevant content possible. Once you know what to write about, blogging becomes a lot eaiser!
Other Blogging Pointers -
You can also get a blogging consultant to help you get started with blogging until you get a hang of it which is a really a great way to get started with blogging.
Write from a human perspective.
Use education in your blogging to teach people things about what you do, how your product/s work, why you’re passionate about what you do.
Make a valuable offer
Provide information solutions to problems
So you figure out you need SEO (Search Engine Optimisation) consulting services and your business is located in Sydney so you decide that you do a search for SEO consultants Sydney and you find this page, straight away you would have to feel that you’re in the right place wouldn’t you?
And you would be right, because you found the SEO consultants that know what they are doing simply by finding them in the search engines themselves, proof is in the pudding as they say.
Sydney search engine optimisation is a really important topic these days, not only is it lucrative but it is also seriously competitive in the search engines themselves. So finding the best SEO consultants in Sydney who can provide results is an important step to getting that much wanted free traffic to your business. But also is finding one that combines a couple of key principles like a marketing consultant Sydney and SEO consultants Sydney and web developers Sydney, having all three makes a big difference to your bottom line when it comes to SEO Sydney style.
But don’t be fooled by SEO in Sydney! Sydney SEO is like any other place that offers services like these and unfortunately many of them are basically sharks, they’ll take your money and give little results leaving you wondering what went wrong and that’s why you need to be sure to read the about page of the SEO consultants web page to make sure you connect with who you’re thinking of dealing with. It makes a big difference when you’re working with a consultant who you feel good about working with, it just makes your life a lot easier.
SEO Services what to look out for?…
Make sure when you’re looking for SEO Consultants in Sydney that the consultants offer a full range of services that include:
Website And Blog Development
Social Media Consulting
Mobile Phone And Mobile Device Media Consulting
Having a SEO consultant with access to a wide range of services means that firstly your consultant is not going to have limitations on what they can or cannot do for you and second you won’t get pegholed into the same service one size fits all that some SEO consultants Sydney do.
About SEO Consultants…
SEO Consulting is not only an important job when it comes to getting results but it is one that is full of complexity. Not only is a good SEO consultant having to take a good understanding of their clients business model, brand, products and goals, the consultant is also looking at their clients competition, understanding search engine rules, which are constantly changing and monitoring the constant changes made by the search engines that effect their clients results. It’s a job that’s not for those that aren’t up for the challange and that’s why you need a SEO consultant.
Having the right SEO consultant that’s focused on their clients is a major asset to any business or company wanting to add profit to their bottom line, it’s that simple!